If you haven’t heard of SEMA (Specialty Equipment Market Association), it is the world’s largest trade show geared towards all automotive enthusiasts alike. And when they say the world’s largest, they definitely are not lying.
With over 100,000 + attendees over the course of 4 days it is easily the largest get together of industry buyers, mechanics, and super fans across the globe. And with statistics like that, how could we not purchase a booth space to promote the Grip Clean brand?!?!
For the past few months I’ve been saving my own personal pennies to get our company to this show in hopes of meeting new buyers and landing new accounts. And quite honestly I wasn’t sure we were going to make it as it was coming down to the wire! Thankfully I have AWESOME friends and colleagues and we got everything done – just in time.
So much preparation went into this event, I can truly say it was one of the hardest things I have done in a long long time (if not ever). Preparing for an XGames has always been the toughest thing I’ve had to overcome in years past. But that’s usually easier for me as I know what needs to be done physically and mentally in order to be prepared for the event. But throw me into this tradeshow and I was out of my element. Everything from having new brochures made, making sure our pricing structures were correct, building an exhibit booth and shipping it there, and then making sure we had the proper inventory to actually send to everyone interested.
The show was absolutely exhausting and filled with early mornings and late nights. Our team absolutely KILLED it out there and I truly couldn’t have done it without the help of all the companies leading up to the event – including Mikey Thompson for donating wheels and tires for the booth, IMS metals and their incredible staff and supplying the metal for the build, Brian Sims for fabricating and designing the booth, and BlacArt for spending late nights’ vinyl wrapping our fake trailer.
On top of all that, Kortney Ackerman, Cody Elkins, and Josh Hester for helping me man the booth and answer any questions people may have had. You guys absolutely crushed it and I am excited to see what the next few weeks has in store for Grip Clean!